Project Overview

Breitling League is an interactive gamified learning platform developed for Breitling’s global retail network. The goal was to transform traditional product training into an engaging experience that motivates sales associates to learn about the brand, compete with peers, and ultimately improve their expertise and connection to the Breitling universe.

The Challenge

Breitling wanted to modernize its training approach. Traditional e-learning tools often lacked engagement, leading to low participation rates and poor knowledge retention. The challenge was to design a digital solution that would be fun, motivating, and aligned with Breitling’s premium identity, while still delivering measurable learning outcomes.

My Role

I contributed to the concept design, UX/UI structure, and content strategy of the project. My focus was to ensure that the platform’s learning journey felt seamless and rewarding, balancing playfulness with sophistication to reflect Breitling’s image.

Collaboration & Academic Context

This project was developed as part of a school assignment focused on digital experience design and brand strategy. It was a team project created in collaboration with Emma Chautems, Lorie Crettex, Florian Salvi, and Cristian Pottier.
Our work was evaluated with an excellent grade of 5.5 out of 6.