Ocha is a mobile app concept designed for a Paris-based café chain specializing in matcha drinks and pastries. The goal of the project was to create a smooth, modern, and eco-conscious experience that reflects the brand’s minimalist and premium identity.

Challenge & Solution
Customers often face long waiting times in cafés during rush hours and have limited visibility on ongoing offers or loyalty rewards. The challenge was to design an app that would simplify the ordering process, enhance customer engagement, and encourage brand loyalty.
Ocha allows users to pre-order their favorite matcha drinks remotely and pick them up at any of the brand’s locations. The app also integrates a built-in loyalty program, rewarding users with points for each purchase, and gives access to exclusive offers and personalized deals.

Key Features

• Quick and intuitive pre-order system

• Loyalty program with progress tracking

• Exclusive member offers and seasonal deals

• Option to save favorite orders for faster checkout

• Eco-friendly choices, such as reusable cups

Outcome
The Ocha app aims to bridge convenience and conscious consumption, creating a digital experience that enhances both efficiency and brand connection.