Context
Nails by Malo, my personal brand as an independent nail artist, was originally created in 2021 and underwent a full rebranding in 2024 to enhance its visual identity, brand universe and strategic positioning.

Challenge
Stand out in a saturated beauty market with a clear aesthetic and consistent brand experience across platforms.

Solution
I designed the visual identity (logo, colors, guidelines) and built a universe that is both vibrant and minimal. I developed a multi-platform communication strategy (Instagram, Pinterest, TikTok, Spotify) and handled all content creation. I also designed and delivered a professional nail art training program to reinforce expertise.

Result
A cohesive and immersive brand that reflects creativity, professionalism and modern femininity, while building visibility and credibility.